Rhetorical Analysis...

The Volkswagon commercial is a commercial where Peter Stormare drops a shipping case containing a Volkswagon GTI in it, destroys this guys Ford Focus. This commercial is a spoof of the Pimp my ride show.
This commercial's audience is the adolescent crowd, car enthusiasts, and people who are in the aftermarket parts market. This commercial would appeal to the audience's pathos. It appeals to the viewers pathos because it is funny. This is the commercials primary appeal. It uses this humor to catch the viewers attention. The reaction of the audience, and the creator's intended reaction are somewhat different. The audience would find the commercial amusing, and not forget it. The creator's intended reaction is just that. But the creator would like the audience to think of the commercial and want to purchase the car.
In the commercial, they use colloquial language. This would allow them to relate to their intended audience. Also Peter speaks in a German accent. This makes the commercial funny. But I really wonder whether or not a commercial this weird actually works in getting people to buy the GTI.